Initiating
coverage with an Outperform rating
We initiate our coverage for
Teknosa with an Outperform rating and TL15/share PT. We see Teknosa, which is
the market leader of Turkish technology super store (TSS) chains, as a good
proxy to play on fast growing consumer spending for technology products. In our
view, increasing number of shopping malls will boost store openings of Teknosa
in 2013 and 2014. Separately, anticipated consolidation in the sector and the
management’s expansion plan to enter new markets in the medium term contributes
to our positive stance for Teknosa.
Teknosa may accelerate store openings in
2013 and 2014
Low interest rate environment and sound
consumer spending in Turkey trigger shopping mall investments, which enable
Teknosa to boost its number of stores rapidly. Reportedly, 30 new malls will be
opened in Turkey in 2013 and 15 malls in 2014. With an assumption of 22 new
stores by Teknosa in 2013, we estimate that Teknosa’s sales area will increase
by 28K sqm in 2013 vs. last 5 year average of 17K sqm per annum. Coupled with strong
l-f-l growth (9% in 2013 and 16% in 2014), new stores will contribute to
Teknosa’s top-line growth, in our view. We estimate 20% top-line growth in 2013
and 24% in 2014.